all for the want of pants
Younger. Cooler. Smarter. Edgier.
This is how Empire Magazine characterizes the new Fantastic Four film in it’s promo image for an upcoming puff piece.
Problem is, none of these words really apply to the FF. Fun, Family, Adventure, or even Hokey are all words that would apply to the cast of the “World’s Greatest Comics Magazine”, but not “young” or “edgy” – it’s not their thing. They’re not grim* or dark either (which is really what “edgy” means in marketing parlance); they’re a family of science explorers with weird superpowers who take day trips into the Negative Zone to banter with Blastaar the Living Bomb-Burst, not look all serious and dark in badly photoshopped promotional photos.
This kind of marketing doesn’t give me hope.
Plus, Ben Grimm needs some pants. That image there is really disturbing; at best, it reminds me of this; not what really should be a fun sci-fi family adventure (ideally set in the 1960s).
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*- …well, one of them is. Grimm.
