confusing ad algorithms everywhere!

22 Feb

As I may have mentioned in the past, while I post a a fair bit the social networking site that uses the big F as it’s logo*, I tend to keep a lot of “personal” information (such as place of residence, job, and relationship status) vague at best in the profile section, as I’m a tiny bit paranoid. The system has gotten pretty good, nonetheless, at pointing me at things that correspond with interests and location (I look at something on amazon, the cookies serve me tons of ads for that product and related ones for days), it gets it wrong quite a bit, which tells me I’m usually doing something right.

Things have gotten weird the last couple of weeks, though.

Since just before Valentine’s day, I’ve been getting ads and recommended posts for various flavors (?) of KY Lubricant. I’m assuming this probably happens for people who read as a certain age and married around that particular holiday (though I’m not sure how I feel about what this says about how demographiers see folks of my vintage), so other than a couple of laughs, I wrote it off.

Today, however, I got served an ad for a law firm specializing in “men’s family law“, as in “this firm can be trusted to represent the man’s perspective in a divorce”.

Oh yeah, they totally read me wrong on that one.

I guess they figured since I wasn’t responding in any way to the personal lubricant pitches, they’d move on to the next step down the line, assuming that I didn’t need the first product, it was likely that I needed this new service.

I almost expect to see a parallel effort sending me ads for waifu anime body pillows to cover all the bases.

But I really hope not. Ew.

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* – In my old age, I find that I really only derive benefit from one social media service at a time. A few years ago, it was almost exclusively the one with the bird on it specializing in short messages, though that one’s changed quite a bit in the last couple of years, and it’s a pain in the ass to sift through and navigate now, and not particularly useful for much besides following celebrities – it’s not even as good at grabbing “immediate” temperature checks on the latest news story anymore. So now I use the one that started out as a pain in the ass, but has gotten more useful as I’ve been better able to obsessively maintain and curate my list of contacts. Either way, it’s hard to really pay attention to more than one at a time for me, which, as a non-millennial, is probably expected.

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